Uganda Set to Showcase its Tourism at ITB Expo in Berlin

Uganda is in the global spotlight thanks to a French film ‘Le Grand Jour’ which features Ugandan born Tom Ssekabira, health 19 a youthful boy who looks to transform himself and his country through conservation.

The educational documentary depicts how youths can be a formidable force in developing their countries through tourism, viagra 100mg sport and other activities.

La Grand Jour (The Big Day), released in September 2015 is produced in French but shown with English subtitles. It was shot in Uganda and other countries; Cuba, India and Mongolia.

The film’s first screening in Paris last year was viewed by an audience of 2,000 people and has since been shown in Japan, USA, Italy  and Cuba.

Pascal Plisson, a renown French screen writer and documentary film maker directed the film. He told journalists on Thursday that some scenes were shot in Queen Elizabeth and Kibale National Parks here in Uganda as well as Luwero (Tom’s birth place).

“Uganda has a fantastic scenery and wildlife. The scenes shot in the national parks capture the beautifil rivers, elephants, chimpanzees and buffaloes. Such aspects have great potential of attracting more film makers who seek unique landscapes to Uganda,” Plisson noted.

He further stresses that Uganda is gifted with natural features that are closer to each other which film producers prefer, in addition to peace.

Mr. James Tumusiime, the board chairman Ugandan Tourism Board expressed gratitude towards the film which he said testifies to Uganda’s beauty.

“This movie is good for our tourism and will surely put Uganda in the spotlight. It also portrays the role of young people like Tom the actor in supporting conservation while they also earn from their

The film is set to be launched in Uganda at Century Cinemax, Acacia Mall on Friday by Prime Minister Dr. Ruhakana Rugunda.

Uganda’s Ambassador to France Her Excellency Nimisha Madhvani who is the main promoter of the film played a significant role in having Ugandan locations included.

“As Ugandans it’s important to support this film to be shown everywhere in Uganda and beyond since itks a great tourism promotional material.”

She suggests that all Ugandan embassies and consulates abroad should use it to brand and promote Uganda for both tourism and investment.

France, where the movie was produced and released is known to be fourth largest major source of high-spending tourists world-over.

Significant viewing of ‘La Grand Jour’ in France would therefore serve as a strategic promotional platform that could woo more French visitors to Uganda, consequently increasing foreign exchange.
Uganda is set to showcase it’s tourism and heritage during the 50th Internationale Tourismus-Börse Berlin (ITB) exhibition in Germany from March 9 – 13. At least 18 tour and travel companies from Uganda have registered to exhibit in the expo known to be the second biggest trade fair world over which attracts about 50, pharm 000 people.

During the expo, Uganda will market itself under the theme ‘Gorillas and So Much More’ and will exhibit in Hall 21.a Booth 119, next to Kenya, Rwanda and Cote d’Ivoire.

Steven Asiimwe, the Executive Director Uganda Tourism Board while speaking at a news  conference on Thursday said Uganda will market its diverse natural endowments including; birds, wildlife, culture, history, tradition, food and weather among others.

“We also intend to market our Pearl of Africa Tourism expo which happens annually, the Big Birding Day and faith based tourism especially Uganda Martyrs which is Africa’s biggest religious event,” Asiimwe told journalists at Uganda Media Centre.

He mentioned that Uganda will also hold joint activities with other East African countries at the ITB under their ‘Borderless borders’ campaign. The East African Community (EAC) countries will be looking to market the region as a single destination to potential buyers through launching the single tourism for Rwanda, Kenya and Uganda.

“The expo also presents us as EAC an opportunity to engage each other on the northern corridor infrastructure projects.”

In the same week-long expo, Uganda will hold a tripartite cultural fete at the expo, media engagements, cultural dances.

“As Uganda, we are excited and enthusiastic about the ITB expo and we hope to emerge as the best exhibitor,” Asiimwe remarked.

Some of the Ugandan tour companies expected to exhibit include; Kagera Safaris, Matoke Tours, Pinacle Safaris, Gorillas and Wildlife Safaris, Around Africa, Churchill Safaris and Travel.

This isn’t the first time Uganda has taken part in International tourism exibitions. In May 2015, Uganda was named best exhibitor at the Indaba Tourism Expo in South Africa.


Header advertisement
To Top