Sheraton Customers Assess its Performance

Sheraton Kampala Hotel last week engaged in an exercise aimed at reaching out to its customers all over the country and across the region.

This was part of Starwood’s Global Blitz exercise with a theme “Unstoppable” and had over 1000 hotels under the Starwood brand participating in similar activities.

Last year Sheraton had a ‘Downtown Sales Blitz’ and it was used a dipstick to understand the public’s perception of the Hotel, order its products and services. Based on the findings the Sheraton sales team and the staff that participated discovered some of the possible areas for improvement and also used some feedback which the team has used to enhance their performance and service delivery.

“Following our sales blitz dipstick that we had last year downtown Kampala, prescription we got a lot of feedback that we have used to improve our services and customer care., ” revealed the hotel’s marketing director Ms. Jennifer Musiime.

“This year we conducted another sales blitz with the theme “Unstoppable” in which we called many of our customer from our database in Uganda, South Africa, Rwanda, South Sudan just to mention a few. Participants included senior managers from various departments as well as members of the Sales teams. Each member was assigned a session in the “WarRoom” to interact with customers. This was done to help us understand our customers more and use the insight to improve our interaction with customers all the time,” She explained.


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