TOURISM: UTB Launches the 2016 Annual Kampala Adventure Cycling Challenge

The State Minister of Tourism, story Wildlife and Antiquities Hon. Godffrey Kiwanda has Tuesday launched the second edition of the annual Kampala Adventure Cycling asking the public to participate.

Scheduled to take place on August 14, the event championed by Uganda Tourism Board (UTB)
will help create awareness and raise funds for children born and raised in prisons. The race will be flagged off at the Phillip Omondi grounds in Lugogo.

Stephen Asiimwe, The UTB Executive Director told journalists at the launch that the idea of a cycling challenge was conceived from Denmark in 2014 as a way of promoting tourism within the city.

“We are pleased to announce the second Kampala Adventure Cycling having had a successful one last year. This is an opportunity to promote good health but also enjoy site seeing given the remarkable and historical places we have in Kampala,”

He alluded to the recent recognition of Kampala by the Masa Group as the best city to live in saying it has great potential to attract foreign visitors.

Minister Kiwanda applauded the idea which he called entertaining for both the cyclists and the spectators.

He however rooted for more efforts by both public and private sector players in boosting domestic tourism which he said is a precusor to drawing foreingers to Uganda.

“We can’t sell what we don’t know. Ugandans must first love their country before recommending it to foreigners as a tourist destination. It’s unfortunate that several Ugandans haven’t explored the different parts of the country to appreciate its beauty,” Kiwanda said.

The Minister added; “The dollars generated from these visitors will go into delivery of services for everyone so promoting tourism is everyone’s obligation irrespective of their political leaning.”

He also requested the media whose role in promoting the Ugandan brand is critical to desist from publishing negative and horrific stories that could scare potential tourists away.

The previous Kampala Adventure Cycling challenge attracted 280 local and 40 foreign cyclists who rode 12km and 25km races. UTB anticipates even more participation in this year’s edition.

KCCA who are partnering with UTB say such events will go a long way in making Kampala a vibrant, attractive and Sustainable city as the Authority looks to make bicycles the major means of transport in Kampala by 2030.


Header advertisement
To Top