Tourism Promotion: German Journalists Visit Uganda

One of the journalists speaking to reporters at Uganda Media center

A team of four senior journalists from Germany are on a tour in Uganda as part of the Uganda Tourism Board (UTB) strategy to open Uganda to German speaking Europe.

The tour also commonly known as a familiarization (fam) trip is the first from KPRN one of the agencies President Yoweri Museveni commissioned to market and promote Uganda tourism in the global market. KPRN represents Uganda’s travel and tourism business interests in Germany, viagra dosage Austria and Switzerland. The other firms are PHG for North America and Kamageo for UK and Ireland.

The media team includes KatrinSchreiter, of theMADSACK Media Group; Margot Zeslawski, FOCUS; Jutta Lemcke, srt; Thomas Krüger, Flying Media.

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The group was today unveiled by the Tourism Minister Hon Ephraim Kamuntu at the Uganda Media Center

Since last Friday 12 August according to the minister, the team has visited various tourist attractions around the country. They have been to the Queen Elizabeth National Park where they took a boat launch on the Kazinga channel and a game drive. From QENP, the team moved south to the famous gorilla highlands to track gorillas in the Mgahinga National Park.

Since then they have been to the source of the Nile, the bungee jump, attended the performance at Ndere Cultural Centre, and visited the Chimpanzee Sanctuary on Ngamba Island in Lake Victoria.

This fam trip is one of many in which UTB is partnering with media in specific markets to promote knowledge, and understanding of Uganda, and the tourism attractions.

“The Government strategy to partner with the media is a win-win for both Uganda and the countries we are represented in,” says Professor  Kamuntu.

“Most Germans and global travelers know so little about Uganda – and often it is the negative past,” Kamuntu adds. “However, we have since moved on and today Uganda has been rated by organisations like CNN, Huffington Post and National Geographic as the uncrowded destination to visit.”

UTB Chief Executive Officer underscores the importance of prospective travelers to read about a destination from respective media in their home country.

“For any tourist, no brochure or advert can beat the personal experience and knowledge of the destination,” Asiimwe says. “Respected journalists tell their stories with authenticity, and the trust they have built over the years—and that is the value of this team from Germany.”

Asiimwe says the world needs to know that Uganda needs business and not aid. Tourism creates jobs and improves lives across the social set up.

“With tourist spending bringing in revenue, more people will get jobs and only then can we sustain our development. That is the link between the voice of the media, the tourism in developing Uganda,” Asiimwe says.


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