Crown Beverages Limited, information pills http://culture.you-ng.it/wp-content/plugins/yet-another-related-posts-plugin/yarpp-templates/yarpp-template-example.php a leading soft drinks bottler in Uganda, thumb has announced reduction of its retail price for the 500ml pack size by Shs200 from Shs 1,700 to Shs1,500 for Mirinda, Mountain Dew, Pepsi Cola, and Evervess Tonic brands to grow and defend its market share.
The move, according to Jeff Sekandi, the acting Head of Marketing, follows a growing need by Ugandans to consume affordable, yet high quality sodas during the current hard economic times.
“This is not a promotion. At Crown Beverages, we understand the needs of our customers and are always innovating both at the product and price levels to satisfy them. We have reduced our prices to enable our customers to save money which they can use to purchase other basic home needs,” said Sekandi.
Observers will argue that the soft drink intends to boost its sales ahead of school holidays.
Over time, the brand has managed to expand its market share through low prices and product differentiation.
Sekandi said the new price is also meant to encourage new soda consumers to buy products because the prices are friendlier, especially in these hard economic times.
The quality of sodas will not be compromised, he insisted.
Mr Sekandi, however, noted that the price cuts will not be applicable to any other pack size and returnable glass bottles.