Online Media Managers Meet ICT Minister Tumwebaze

Members of the Online Media Association of Uganda meeting the Information, Communication and Technology Minister Hon. Frank Tumwebaze on Thursday

A group of online media managers under their body Online Media Association of Uganda on Thursday met with the Information, what is ed Communication and Technology Minister Hon. Frank Tumwebaze  in a bid to forge a way forward  for the industry.

The group told the Minister that their Association among others works towards self regulation and boosting online content’s integrity which would in turn build trust for online platforms among the public.

“Our purpose is to deliver factual and impactful news that move people, pharmacy grows brands and builds Uganda. In the past few years, the internet was nowhere but has tremendously grown yet traditional media is on the other side declining. Our focus is professionalism, mutual growth and national growth,” Muhereza Kyamutetera, the proprietor of the CEO magazine told the Minister.

Header advertisement

The online media managers added that their reach has increased both on social media and website platforms (combined) compared to one of traditional media stressing the need for recognition from government as one of the big players in the industry.

Uganda’s prominent news websites under the association include ChimpReports, CEO Online, Matooke Republic, Xclusive Uganda, Big Eye, PcTech, Eagle Online, Insider, Trumpet News, SheSpell, Howwebiz, Muwado, Showbiz Uganda and Watch Dog.

The combined readership of these brands stands at 7.2 million.

According to Kyamutetera, government can easily tap in the benefits that come along with online media advertisement other than relying only on traditional media as a channel of communication to the public.

“Internet is the fastest growing media (25 percent) with the second biggest reach after radio with 14,564,660 users.  It gives that unique touch of talk-back and everyone has the power to ‘beat up’ a media house in case they make a mistake.”

The group tasked government to consider using their platform as one of the channel of communication to both the local, regional and international audience in a bid to promote national development.

Eagle Online boss Richard Wanambwa however highlighted the challenge of lack of information especially from government agencies and Ministries which makes their work difficult.

“We have much space to sell Uganda but have no content to put out to the public. I recently called a Minister for for some information but I was surprised he knew nothing,” Wanambwa said.

The Association’s President who doubles as ChimpReports Managing Editor, Giles Muhame said they can as well run joint partnerships with government bodies to promote developmental campaigns especially tourism.

Online media managers pose for a photo with ICT minister Tumwebaze.

Online media managers pose for a photo with ICT minister Tumwebaze.

Gov’t response 

In response, Hon Tumwebaze welcomed the idea stressing it is high time government considered online media platforms as another channel of communication and creating public awareness.

“It is high time we got professional agencies like your Association and government moves out of media buying. Like we do on legal matters where not every government organization has their own lawyers but go through the Attorney General, we can do the same with advertising,” Tumwebaze said.

“Government is now considering outsourcing entire media buying function to competent advertising agencies and I can assure you a policy on this is coming.”

He however cautioned the online media managers to have guidelines in the way they do their job so as to attract credibility from both the public and government.

“Credibility and professionalism should be very important for online media. You need to tell us where you are good at so we can know which online media can get which kind of adverts from a specific government body.”

Tumwebaze stressed the need for the online media to push for positive content about the country so as to improve the image of the country to the outside world.

“You should sell Uganda outside. We need to bring out the heritage of our country as a whole, putting aside the different political affiliations. People are sleeping in Ministries but not telling the story of Uganda. They are only quick to pick cheques,” he added.

“If government is doing something good, be pro-government and if we do wrong, bash us,” Tumwebaze urged.

The Online Media Association of Uganda currently has 15 media houses led by ChimpReports’ Giles Muhame.


Header advertisement
To Top