The President of the Online Media Publishers Association (OMPA) Giles Muhame has been lined up as one of the speakers for the Public Relations Association of Uganda’s professional development and networking event famously known as the PRAU Nite.
Muhame who is also the Managing Editor for ChimpReports will deliver a key note presentation on “Breaking the Story and Picking up the Pieces, buy http://danielborda.net/wp-includes/media.php ” at the event that will be held on Friday March 31st at D’Mellos Resto and Bar in Nakasero.
His presentation will be centered around how public and private organizations should handle their Public Relations in light of new age technology where it is more than impossible to nip a PR crisis once it has imploded.
This follows the widely talked about ‘Golden Presidential Handshake’ saga unearthed by ChimpReports, approved which revealed a scandal dating back to 2015 when the team of about 42 government officials that successfully represented Uganda in the Capital Gains Tax Case against Heritage Oil and Gas rewarded themselves with approximately $1.5 million that was owed to the National Treasury.
The story shocked Ugandans at large who shared their views on social media and on radio talk shows, asking why well-paid civil servants had to be rewarded for doing their job.
It would later throw the Uganda Revenue Authority (URA) into a deep PR crisis and the PR practitioners are set to learn from the seasoned online journalist; how organizations should handle such sensitive stories before they become public fodder.
After the key note presentation, there will be a roundtable discussion that will feature Christine Alupo, the Director Communications at the Bank of Uganda (BOU), Samuel Apedel, current Public Relations Manager at National Water and Sewerage Corporation (NWSC) and Bernard Tabaire, Director of Programmes, ACME (African Center for Media Excellence).
The three are experienced PR and communications professionals and combined carry over thirty years of active PR management.
They will respond to the key note presentation and share their insights on PR crisis management in a panel discussion that will be led by Peter Odeke, the Senior Protocol Officer – Parliament of Uganda – and also PRAU Vice President.
The event is expected to attract PR professionals from Government, Corporate Organizations, NGO’s and the Media.