Nation Media Retrenches Staff in Rwanda, Nairobi

Nation Media's statement  issued today Thursday

Some of the employees of Nation Media Group (NMG) in Rwanda and Kenya are in tears after the corporation announced plans to scale down its traditional radio business in both countries, hospital Chimp Corps report.

In a statement issued Thursday, NMG admitted the decision would be “difficult for the affected employees and their families” but promised support.

The development comes high on the heels of stagnation in traditional newspaper copy sales and poor performance of radio advertisement in recent years.

NMG Head of Corporate and Regulatory Affairs Clifford Machoka said today the company is “cognizant of the changing trends in which individuals are consuming our products”.

It is in line with this new reality that NMG is “reorganizing ourselves with the objective of transforming the Group into a modern 21st century digital content company embracing a digital/mobile first business model.”

It is on that basis that NMG is rationalising its broadcast division.

“This will entail consolidating our two television stations into one strong multi-lingual television station under our flagship brand NTV. We are also scaling down our traditional radio business in Kenya (Nation Fm and QFM) and Rwanda (KFM). We will keep a live signal and maintain an online presence in line with our digital strategy.”


Observers say the business decision was as well hinged on low profitability of the stations.

Meanwhile, a small team of correspondents will be retained, leaving dozens jobless.

Machoka said the new changes will “regrettably result in a reduction of our workforce through job redundancies. We do recognize that today’s announcement will be difficult for the affected employees and their families. The exercise will be carried out with due respect to our employees within the Kenyan laws. We will strive to provide all the necessary support to help them through this transition.”

The rationalization steps, NMG announced, are effective June 30 , 2016.


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