MTN Uganda Named Digital Brand of the Year

MTN Team members after receiving the award on Wednesday

MTN Uganda has been named the digital brand of the year in the Digital Impact Africa Awards (DIAA) 2016 held Wednesday at the Kampala Serena Hotel.

MTN scooped three of the thirteen Award categories available at this year’s DIAA after topping the categories of Digital Brand of the year, troche Best Mobile App, search and Best Mobile Financial Service.

MTN Mobile Money was recognized as the Best Mobile Financial Service, advice MyMTN was recognized as the Best Mobile App of the Year while MTN was itself named the Digital Brand of the year.

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The awards aim at recognising exemplary companies and organizations in provision and use of digital infrastructure; web, mobile, social media and digital financial services in transforming lives, furthering digital inclusion and cyber security in Africa.

The winners were decided by a jury and research plus contribution by public vote.  The Jury contributed 30 percent, Research, 50 percent and 20 percent was decided by a Public Vote.

MTN team moments after winning best Mobile Money for Africa Award.

MTN team moments after winning best Mobile Money for Africa Award.

The recognition affirms MTN’s commitment and contribution to adoption and usage of digital tools aimed at narrowing the digital divide across the continent.

MTN has consistently pursued its vision to deliver a Bold, new Digital World to its customers, which has seen the brand champion innovations and best practices in the digital space that include serving and engaging with the customer through the digital platform.

The MyMTN app was launched in September 2015 and gives users a richer and more seamless experience while using MTN Mobile Money or accessing any Self-care services from MTN. It runs on all smartphones with Android, Blackberry, iPhone or Windows phone operating systems.

It was named the Most Innovative and Best Mobile App at this year’s Social Media Awards earlier in March.

“We are delighted by this recognition at the Digital Impact Awards. The awards we won are a manifestation of our vision – to lead the delivery of a bold, new digital world. With our mobile money platform and the mobile app, MTN has utilized digital innovation to offer excellent customer experience,” said MTN Uganda’s Chief Marketing Officer, Mapula Bodibe.

MTN Uganda recently revolutionized its mobile financial services platform by introducing MoKash – a service that provides customers the ability to save and borrow money using their phones.

The Digital Impact Awards Africa project champions innovation and application of best practice to foster sustainability of digital innovations, products and services that will deliver maximum digital dividends across Africa.

With the three awards, MTN Uganda was the night’s biggest winner in this year’s edition of the awards.


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