Business

MTN Gets New Chief Marketeer From South Africa

MTN's new Head of Marketing Mapula Bodibe

Leading Telecommunication Company MTN Uganda has acquired a new Marketing Manager from South Africa.

Ms Mapula Bodibe settled in her office recently as the company’s new head of marketing, replacing Mr Ernst Fontenel who signed out at the close of last year.

The development comes at a time when MTN Uganda is hoping for  much needed ‘cleansing’ of its public image following a recently publicised court case that unveiled a lot of flaws in its Mobile Money section.

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The case which spans several claims of fraud and money laundering is currently before Justice Lawrence Gidudu at the Kololo based Anti Corruption Court

Ms  Bodibe was flown in from the MTN Group’s main headquarters in South Africa, where she was serving as the head of Marketing.

She is hoped to put to use her 15 year expertise in the sector to clean up the Telcom’s tainted image.

Bodibe holds a Bachelor of Commerce degree in Economics, a Postgraduate diploma in Marketing as well as a Master’s in Business Administration, all from the University of South Africa.

She started her Marketing career in 2000 as Customer Marketing Representative at Unilever South Africa.

In 2003, she became an Assistant Brand Manager at Yum Brands Inc., one of the world’s largest quick service restaurant companies with over 41,000 outlets in more than 120 countries.

In 2005, she joined MTN South Africa as a Market Segment Manager looking after the Mass and emerging market segments, where she worked her way up to eventually take up the role of General Manager for Consumer Marketing in 2010; a position she held for 4 years until her recent appointment as the Chief Marketing Officer for MTN Uganda.

 

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