Media Challenged on Quality Content Amidst New Digital Trends

The second annual Social Media Conference convened at Kampala
Serena Hotel on Tuesday attracted government officials, bloggers,
journalists, activists, PR managers among others.

In an emerging era of increased use of social media, viagra 60mg journalists and publishing outlets have been urged to embrace new digital tools to further engagement with the audience.

This, advice along with increased citizen journalism presents several opportunities but also demands for quality news content in order to cut through the competition.

Uganda’s media landscape is still dominated by traditional media like print however the changing trends make it inevitable to get into the digital space.

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During the annual social media conference held in Kampala on Tuesday, media practitioners challenged the press in Ugandan to invest more in telling the story.

The one day event was organized by Konrad Adanauer Stiftung and tackled topics on governance, women participation, democracy and culture. It was themed; “How social media is transforming Uganda’s political and social landscape”.

“The rise of social media and the fact that people have more access to information means that only those media houses that give added value will survive,” Daniel Kalinaki the Managing Editor for Regional Content at Nation Media Group told Chimpreports after the forum.

“If you are telling me something I already know, why must I waste my time consuming your content? Then you won’t get hits, make the sales and it will affect your business.”

Kalinaki points out that a good news story should be driven by a journalist’s intellectual curiosity. “It’s not getting the answer that matters but rather asking the right questions.”

Figures by Uganda Communications Commission (UCC) indicate that 14 million Ugandans have access to internet which constitutes a significant online audience. Majority of these are youths that afford neither dailies nor waiting for news bulletins. They want to get the news as it happens.

Michael Niyitegeka, an ICT consultant commented; “The discussion on embracing new media for news consumption, we must stress the need for quality news articles with in depth analysis.”

The discussion also tackled issues like plagiarism, lack of objectivity, commercializing content and the emerging trend of ‘arm chair’ journalists who source news stories from online trending topics.

On improving training for journalists, Chimpreports’ Editor-in-Chief Giles Muhame who was part of the panel suggested that journalism students get post university training. “They (graduates) should get
training further from ACME (Africa Centre for Media Excellence) before joining the field.”


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