Local tourism investors lead by Amos Wekesa proprietor of the Great Lakes Safari have Friday urged government to invest more in promoting the country’s tourism sector.
Wekesa noted yesterday that government just recently hired 2 public relations firms and in just a year, positive changes are being realized in the tourism market.
“Uganda has massive tourism potential; that’s why we need to do more to sell it to the world and we need consistence marketing a country takes years,” he said.
Wekesa made the remarks at the first ever Uganda Giants Club conservation and tourism investment forum which took place yesterday at the Serena Hotel Kigo.
Other local investors speakers like Parveen Moman, the founder of Volcanoes Safaris also advised that Uganda should find a forte and make it the major product like for example the great apes.
“Without conservation the world is finished; that’s why it must be part of the mainstream. Uganda has 14 forests with Chimps. Are we marketing them enough?” He asked.
At the same function President Museveni, who was the chief guest launched a new framework for investing in the country’s protected area networks.
This is one of government’s efforts hoped to attract more high end investors and tourists in the country.