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Local Google Adverts Blocked by Uganda News Websites

OMPA President, Giles Muhame (L) with Trumpet News Editor, Nicholas Mwesigwa (R).

The Uganda Online Media Publishers Association (OMPA) has Friday resolved to block all locally generated Google advertisements on all its member websites, viagra http://cinemalogue.com/wp-admin/includes/class-wp-plugin-install-list-table.php Chimp Corps report.

The development was revealed in a statement by OMPA President, cialis 40mg http://danielpyne.com/wp-content/plugins/jetpack/sync/class.jetpack-sync-module-users.php Giles Muhame on Friday evening.

According to Muhame, approved http://corepr.pl/old/wp-includes/pluggable.php the association reached the decision in the interest of safeguarding members’ commercial interests in light of a growing trend by local companies to redirect digital advertising to ad serving operations, notably, Google Ads.

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“This has led to a loss of significant amounts of revenue for OMPA members. Similarly, however, all other alternative ad serving operations will also be blocked,” the statement reads in part.

In Uganda, Banner advertisements and online campaigns’ promotions are the biggest source of revenue for online publishers except for a few websites that sell content.

“Local organizations henceforth will not be able to have their services/products displayed on Ugandan OMPA member websites if their advertisements are channeled through Google or other ad servers.”

“Only foreign ads served by Google (and similar operations) will be allowed to display on members’ websites.”

Muhame said that the move is aimed at encouraging Ugandan companies, institutions and organizations to “make good use of local sites which enjoy a combined audience/reach of 8 million people” to market their services.

“It is our belief as an association that this will lead to a mutually beneficial relationship where indigenous websites are empowered to grow,” he further wrote in the statement.

Concerning Public Relations and promotional stories, Muhame said “members will in future consider how to move forward.”

The publishers who subscribe to the Online Media Association include;

Matooke Republic, ChimpReports, Howwe.biz, Eagle Online, Xclusive Uganda, Trumpet News, Kampala Scene, Campus Bee, The Ugandan, The Watchdog, Big Eye, PC Tech Magazine, Kawowo Sport, SheSpell, CEO Magazine, The Investigator, Showbiz Uganda, Muwado, The Insider and Guru8.

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