Jinja Municipality Set For Repositioning Carnival

Jinja Town

As Jinja continues to crave for a city status, more about leaders in Jinja Municipal council have partnered with Extra Link Services limited to organize celebrations for the second Jinja Kiira Festival.

Jinja Municipality Public Relations Officer, story Rajab Kitto says the Kiira festival to be held on 10th December 2016 on Main Street in Jinja town aims at positioning Jinja at strategic point of competing for investors.

“In an era of regional integration, the time is now for Jinja to position herself as the best investor friendly business hub in the region and beyond” Kitto said.

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He was  speaking at the launch of the second Jinja Kiira Festival at Jinja Town Hall on Tuesday.

Mr Kitto added, “With cultural and local tourism on the rise, we hope that through the festival is the best tool to market Jinja as the best tourism destination in Uganda and ask all of you to mark the great festival on your calendar every year.”

The festival that seeks to revive the glory of Jinja in spheres of local culture, regional and international tourism will be characterized by activities like; show casing one foreign culture, Rolex competition, cycling, musical performances, face painting, water rafting, carnival street procession and beer fest among others.

“Already the Municipal Council with various stake holders will use various surrounding open spaces, venues and business centres to stage events and performances in partnership with corporate entities” he noted.

Jinja, formerly the industrious town of Uganda remains one of the most cosmopolitan cultural places with diversity of cultural sites and features and all efforts are being made to revive it.

Recently Busoga tourism initiative together with Busoga Kingdom stepped up efforts to promoting tourism in Jinja and Busoga as a whole.

Hellenah Olga Namutumba, the Busoga Kingdom minister for tourism says her ministry is looking for visitors who are already coming to Busoga region and determining what is attracting them and also identifying what the community can do to gain more benefit from these visitors

“The good news is that by building a tourism sector, a town is also implementing a business attraction strategy. Most business owners in small towns who aren’t born there, are first attracted to the community as a visitor,” she said.

Jinja leaders have since 2006 asked for elevation of Jinja to a city status.


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