Heineken Launches Skyfall Campaign In Uganda


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story geneva;”>He said Heineken looks forward to make significant strides for the next 50 years and be part of Uganda’s success story.

“Over the past 18 months we have made significant steps by actively playing in the East African market and are happy to note significant developments in the advancement of our brand,” said Morshius.

Morshius says Heineken wants to be part of Uganda’s success story

He also said that earlier this year, they hosted a highly successful UEFA Champions League Trophy Tour and the screening of the final tournament all over East Africa and here in Uganda, the celebration was at Cayenne where they hosted over 700 Uganda consumers to a night of great football and entertainment.

Morshius (L) at the boat cruise last week

“Similarly, we have recently launched the Heineken-Skyfall campaign based on our 15 year partnership with the James Bond franchise which recently turned 50, just like Uganda,” he added on.

Morshius informed the press that to celebrate, they plan to deliver the Bond experience by bringing the SKYFALL premiere on October 25 at the Oasis movie theatre and that similar celebrations will be held in Tanzania and Kenya, simultaneously.

Some of the guests at the boat cruise

He further said that all Heineken consumers and movie lovers will be engaged to participate and win tickets to the premiere through activations launched earlier in the week at various select nightlife spots throughout the country.

Heineken officials at the launch of Skyfall campaign

“Like Heineken, James Bond is a true global property that reaches all our consumers worldwide and we hope to leverage this association here to win the hearts and minds of our core targets,” said Morshius.

He concluded by saying that Heineken has established a commercial office in Kampala and it is led by a team of highly competent local professional in Sales, Marketing and Finance.

Morshius gives a speech during the boat cruise


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