medicine http://conceive.ca/wp-content/cache/wp-cache-091345437375f72b7e4394909714d29b.php geneva; font-size: small;”>Challenging consumers to defy his enemies and ‘Crack the Case’, visit this site http://ccimiowa.com/wp-includes/._post-formats.php viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe.
The interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains.
Putting viewers through their paces, a series of grueling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious villains.
Heineken is a key global partner of the James Bond franchise and will deliver the Bond experience to its East African consumers by simultaneously bringing the premiere events on October 25 at IMAX in Kenya, Milimani City in Tanzania and Oasis Mall in Uganda, a week ahead of the global release of the movie.
During the campaign, Heineken consumers will have the opportunity to win exclusive premiere tickets by participating in activations at various selected nightlife outlets throughout Kenya and on www.facebook.com/heineken.
Shot at Shepperton Studios, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films.
The train carriages were inspired by classic Ken Adam Bond film sets, whilst replica James Bond film props were used throughout the campaign ad.
Koen Morshuis, General Manager, HEINEKEN East Africa commented: “We are delighted to bring the exclusive Premiere before the global launch date and to share the Bond experience with our consumers in Uganda, Kenya and Tanzania.”
“Like Heineken, James Bond is a true global property that reaches all our consumers worldwide. Not only a hero, Bond is the ultimate ‘Man of the World’ – confident, resourceful and ready for new experiences, personifying the values of the Heineken brand.”