EXCLUSIVE: Mbabazi Sets World Twitter Record

“The Prime Minister Amama Mbabazi of Uganda is among the friendliest on Twitter, with over 90% of his messages which consist of answers,” said a report published by PR firm Burson-Marsteller in Geneva on Thursday.

But the rise in so-called “Twiplomacy” among world leaders resembles something of an echo chamber, according to an analysis of Twitter accounts belonging to 264 heads of state and government and their institutions in 125 countries.

Burson-Marsteller, described the analysis as the first-ever global study of world leaders on Twitter, reported AP.

Mbabazi usually takes of time of his busy schedule to engage Ugandans on matters that affect the country.

He has also in the past showed up for Ask The Prime Minister, a social medium where he interacts with Ugandans on issues of governance, security, politics, health among other others using Twitter.

Mbabazi has so far tweeted 1,213 times.

Unlike other politicians in world, Mbabazi follows 157 Tweeps and boasts an army of 4,391 followers.

The Prime Minister, whose Twitter handle is ‘@AmamaMbabazi,’ recently, used the popular YouTube site to respond to the viral “Kony2012” video which had misled the world that Kony was still in Uganda.

The development is a challenge to other civil servants in Uganda who are yet to embrace social network sites Twitter and Facebook to bridge the communication gap with the people they serve.

Political Leaders Don’t Follow Peers

Meanwhile, AFP report that two thirds of the world’s political leaders are on Twitter but half of them do not follow his peers, according to a study of world leaders and Twitter and released Thursday in Geneva.

Two out of three political leaders on Twitter BELGA For this study, called “Twiplomacy,” said Burson-Marsteller have analyzed 264 personal and official accounts of heads of state and government in 125 countries. The study shows that a quarter (76) follows from these world leaders on behalf of Barack Obama, leading the world’s most followed by his peers.

The other six accounts followed by most world leaders are the White House (61), Downing Street (41), Canadian Prime Minister Stephen Harper (20), the outgoing President of Mexico Felipe Calderon (20), the Brazilian President Dilma Rousseff (17) and the Elysee Palace (17).

However, @ BarackObama is taking only two world leaders, or the Norwegian Prime Minister Jens Stoltenberg and Russia’s Dmitry Medvedev.

Russian President Vladimir Putin, Rwandan President Paul Kagame, Prime Minister of Singapore Lee and 35 other accounts do not follow any other Twitter account, retiring de facto of any conversation. At the other end of the scale, the Prime Minister Mbabazi of Uganda is among the friendliest on Twitter, with over 90% of his messages which consist of answers.

“The study shows how Twitter is going to fill our communication gap with our politicians. First, it allows Heads of State and Government to broadcast their activities to a public increasingly broad, and secondly, it gives citizens direct access to their leaders, “said Jeremy Galbraith , CEO of Burson-Marsteller for Europe, Middle East and Africa.

The study also shows that politicians often find Twitter during election campaigns, but once elected, they tend to become silent, as is the case for the accounts of the Brazilian President Dilma Rousseff and the French President Francois Hollande, who dropped their subscribers when they take office. The most popular tweet According to the study, world leaders tweet in 43 languages.

They are 34% to do so in English, Spanish and 15%. However, leaders and Latin American Spanish tweet three times more than those speaking English.

“16 G20 members use their Twitter accounts for diplomatic purposes, but it is sad to see that heads of state and government in China, Saudi Arabia, Indonesia and Italy have still not joined the world of Twitter” , said for his part Lüfkens Mathias, another leader of Burson-Masteller.

Barack Obama is the world’s most followed in the world, with over 17 million subscribers, occupying the fifth place behind Britney Spears the classification of the most followed on Twitter.

The study further shows that the most popular tweet was “the same-sex couples should be allowed to marry, – President Obama” which was retweeted 62,047 times May 9, 2012.

In terms of digital diplomacy, AFP last month launched a tool to measure, compare and decipher real-time activity of digital diplomacy by analyzing the activity on Twitter of his key players (ediplomacy. E-Diplomacy is based on a database of over 4,000 accounts of heads of state or government, senior officials, opinion leaders (researchers, think tanks, journalists …) and activists (NGOs, lobbyists, hackers).


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