M-Net Roots For African Cartoons To Boost Local Content


and look geneva;”>Nico Meyer, the Chief Executive Officer Multichoice Africa, commended this trend while speaking at a conference recently held at Sandton Convention Center in Johannesburg which was organised by DISCOP, an annual conference for leading players in the development of Africa’s television content production and distribution industry.

“As MultiChoice Africa, we believe that Africans deserve only the best television viewing experience. With digital migration on the horizon, we are fully geared up to ensure everyone from all walks of life has access to digital television,” stated Meyer.

Meyer also pointed out that “our GOtv is now available in 8 countries features great family entertainment at a price that everyone can afford with a selection of local channels made in Africa for Africa”.

“As the industry grows and as new platforms open up, we expect to see content evolving – finding innovative ways to appeal to viewers anywhere anytime. In this way there will be increased capacity to flight more local content thereby creating more opportunities for local producers,” he added.

Multichoice CEO, Nicho Meyer

As Africans celebrated a decade of Pan African Content, it was realised that a stronger focus needs to be channeled to producing more African-driven images in order to develop the local content industry.

At the conference that gathered content producers across the continent, pay-television operator Multichoice Africa, a key partner of the conference with a presence in over 50 countries in the continent and its adjacent islands, applauded content producers for their contribution and commitment to producing quality local content in the continent.

A strong emphasis was put on reflecting African values in particular amongst children and educational programming with one delegate stating, “we need to create cartoons for the African child, reflecting African values”.

A kenyan Cartoon telling a story of the famous Ngongo hills

Through its Africa Magic channels, MultiChoice Africa believes that telling authentic African stories should be a key driver to Africa’s growth story.

At the conference, producers called for more filming opportunities, budgets and most importantly, greater investment in the development of local talent through skills transfer, training and innovative technologies.

The conference affirmed that this is Africa’s time with panelist revealing the continent’s vast appetite for Ghanaian, Kenyan, Tanzanian and Ugandan content throughout Africa.


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