Unknown Amaru Bags Two Video Awards


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Last Friday, Amaru yet again surprised the people attending the awards ceremony when she won two out of the four categories in which she had been nominated.

She won both the Best New Comer Video with her stay song and also the Best Female Video of the year with the same song.

Amaru managed to shake off stiff competition from Keko’s Let Me Go, Naava Grey’s Nteredde and Cindy’s On fire to the Best Female Video of the year while for the Best Newcomer Video, she successfully successfully floored Bakri’s 18 and Over, Solja’s Buki Buki and Naava Grey’s Nteredde.

However, hundreds in attendance were disappointed when their hopes of seeing this wonder girl, Amaru didn’t go their way. She never showed up for the ceremony despite receiving four nods.

“Where is Amaru?……..Anyway let me take it (while lifting the CMVA gag) after all I don’t know her,” said Shanks who together with Joe Tabula were to hand over the award.

She didn’t show up and they (Joe Tabula and Shanks Vivid) went away with the award on her behalf.

This was the same case even when she won her second award. The crackers’ Patrick Idringi and Alex Muhangi collected it for her.

The nomination of Amaru in the four categories indeed surprised many but this was defended by Samuel Hooper, the brand manager of Club beer saying, the awards were not about popularity but quality.

“There is a difference between popularity and quality, the easier thing to do would have been the selection of popular music videos,” said Hooper. “Why should we tweak the awards just to appease the big artistes,” he asked.

With over 800 submissions, it was a battle of quality music videos that saw the average videos pushed out of the door.


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