find http://delightstudio.co.rs/wp-content/plugins/contact-form-7/modules/quiz.php geneva; font-size: small; line-height: 200%;”>The video, illness which is the first of its kind in the country won in all the three categories in which it was nominated; Male Video of the Year, Best Directing and Best Cinematography.
This was followed Amaru’s Stay and Navio’s Kata taking two each with New Comer Of The Year and Best Female Video of the Year going to stay song while the Kata song bagged Best Set Design and Best Costume & Makeup.
However, GNL and Navio individually won one award each as Best Male for power and Insprirational Message Video of the Year for Dream respectively.
The other winners were Radio & Weasel as Best Duo Or Group, Maro & Gravity–Collaboration Of The Year For Why, Martin & Denis Centrix-Best Use Of Technology For The Video Wind It By Andy Music & Big Trk.
Viccy & Rosemary, Necessary Girls, Break Dance also bagged Best Choreography for the Video Kata By Navio, Frank Jah–Best Special Effects for Mbalaba Bulabi By Rode N. Y, Fred Kigozi-both Best Set Design and Best Costume & Makeup Kata By Navio, Kino Musoke-both Best Directing And Best Cinematography for Power By Gnl Zamba.
According to Samuel Hooper, the brand manager Club beer, the awards are for the music industry as a whole. “There is complacency when it comes to making music videos,” he said. The awards also aim at recognising the people in the background. “Nobody has ever recognised music video producers, the awards are doing that and before long, we shall have our videos making it big in Africa.”
He added that according to what the judges who were all foreign found out, “Many Ugandan videos lack creativity and there is a strong dance-hall influence.”
There is also need to improve on the costumes so that artistes find their own unique style and signature to make them more memorable.
THe judges also felt there was a lot of imitation.
And when it came to the effects; “Some videos had many effects, artistes should use less effects, capitalize on them so that they can stand out and be memorable.” And to Hooper, most of the videos seem rushed and less time is invested in the post-production process.