decease http://daniellebinks.com/wp-admin/includes/credits.php geneva; font-size: small; line-height: 200%;”>Through its search dubbed the Mountain Dew Gamers Tour 2013, Mountain Dew treated journalists to a fun-thrilling event.
The search kicked off in Kampala with a media Gamers battle where Journalists from various media houses tussled it out for Shs. 500,000, the top prize of the day while others played for fun.
They were also treated to snacks and of course the main sponsors of the event, mountain dew soda where one drunk as many he or she could.
According to Innocent Tibayeita, Mountain Dew’s Head of Marketing, the tour is designed as an opportunity for the sponsors to bring to life their thematic campaign “experience extreme”. “Under this campaign, the brand desires to engage and encourage the youth to express themselves.They are bold, different, daring and adventurous,” he said.
Unlike last year, when the Gamers challenge only focused on Kampala and its environs “with just over 1000 fans taking part, this time we are to travel countrywide and we expect over 300,000 youth and gamers”.
This year’s challenge is also to be taken to schools, malls, supermarkets, offices, bars and gaming tailored events throughout the country.
During the tour, scouts (who happen to be winners of the previous challenges) will be looking for a specific number of players per category to participate in the grand final. There will be 32 players in the sports category and 64 each in the racing and action categories.
The grand finale is set for November 2 at Kololo airstrip and fans will be treated to entertainment from Navio and Mun G. There will also be DJ battles from DJ Shiru, DJ Aluda, DJ mark and DJ Roger. According to Tibayeita, fans that will not have taken part in the tour will also be able to qualify at the grand finale.
The overall winners in each category are to walk home with Shs 5 million and a video game console. The first runner up for each of the categories will win a video game console while the second runners up will take home a mountain Dew hamper containing movie tickets, Beats by Dre, Dew steppers among other goodies.