Ugandan Businesses To Gain From New Africa-India Advisory Desk


visit geneva;”>pill sans-serif;”>This follows the launch of the Africa-India Advisory Desk, a one-stop information centre which is spearheaded by Arcay Burson-Marsteller in South Africa, to which fireworks Advertising is affiliated, and Genesis Burson-Marsteller in India.

Burson-Marsteller is a leading global public relations and communications firm, with a network of affiliate partners across, with whom it provides services in 52 of the 55 countries on the continent.

The Africa-India Advisory Desk’s mandate is to assist Indian and African companies to navigate the African continent and Indian sub-continent respectively. It will offer a range of services from market-entry analysis and strategy to stakeholder mapping to delivering customized communication across diverse audience(s) viz. customers, government and financial institutions.

Muhereza Kyamutetera, General Manager fireworks Advertising said investors from India setting up businesses in Uganda and vice versa, will receive the benefits of the Desk at fireworks Advertising because of its strategic partnership with Arcay Burson-Marsteller.

“In the last two decades, investors from India have invested over $1 billion in Uganda because of the vast business opportunities the economy has to offer. This figure is projected to double in the next decade,” he said.

He adds that his advertising company will give new and existing investors the desired strategic communications and marketing counsel to enable them earn great returns on their investments in Uganda and India.

The contribution of India to Uganda has been significant making it one of the main drivers of economic growth of the country.

The volume of bilateral trade has increased from US$ 678.5 million in 2009-2010 to US$ 727.9 million in 2010-2011 registering an 8 percebnt growth, according to the ministry of external relations India.

In 2011, India was the second largest FDI investor in Uganda in 2011. India’s major exports are: pharmaceuticals, bicycles and bicycle parts, automobile components, small industry & agro-processing machinery, 2- wheelers, textiles, tyres, sports goods etc.

Robyn de Villiers, Chairman and CEO for Africa of Johannesburg-based, Arcay Burson-Marsteller said: “The Africa-India Advisory Desk was prompted by our experience of working across multiple markets in Africa and across India, and understanding that companies/organisations may be challenged by the divergent cultures, business landscapes and unique legal and political environments.”

“We believe that our 20+ years’ experience of providing regionally appropriate, locally-driven communications services, seamlessly executed across the African continent, combined with Genesis Burson-Marsteller’s robust spectrum of communication offeringsacross the Indian sub-continent, will be a winning combination for our clients,” he added.

Jeremy Galbraith, CEO Burson-Marsteller Europe Middle East & Africa (EMEA) affirmed that cross border Africa – India business opportunities represent enormous potential for both African companies doing business in or with India, as well as, Indian companies looking at investing or expanding into Africa.

“For the benefit of our clients and prospects we are bringing together our premier networks in Africa and India in a single point of contact that draws on Burson-Marsteller’s global expertise and local knowledge to enable business opportunities across national frontiers– into the African continent or Indian sub-continent,” he added.

He noted that enhanced economic, political, social and cultural cooperation between India and Africa has promise and potential is self-evident from the fact that India and Africa together account for a huge market of 2.2 billion people with a combined GDP of more than $3 trillion.

“Globally, interest and opportunity in Africa is unprecedented. However, doing business in Africa is complex and can be daunting. Doing business in India can be similarly challenging. The Africa-India Advisory Desk, building on the strengths of our African hub and our Indian hub, we believe, can help our clients achieve business success in both markets,” adds Prema Sagar, Principal and Founder of Genesis Burson-Marsteller.


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