Motor sport

Mountain Dew Bolsters Busika Motorsport Event


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information pills geneva;”>The event will be held at the Uganda Motorsport Arena in Busiika on August 4, unhealthy 2013.

“The extra Shs30 million we have pumped into the Busiika event is symbolic of our commitment to developing motocross in Uganda. Mountain Dew seeks to encourage youth in Uganda to not only express themselves but to be bold, exhilarating, daring and different,” Timothy Luzinda, the Mountain Dew brand manager, said.

“Motocross offers us an opportunity to showcase all this,” Luzinda added.

Last year, Mountain Dew cemented a relationship with the sport following its announcement of a Shs500 million three-year package to the Uganda Motocross Club.

Mountain Dew has been the main sponsor of the National Motocross Championships for the last four years and this announcement is to further cement the relationship between the two partners.

In addition, Luzinda said motocross is a perfect platform for Mountain Dew to bring to life Mountain Dew’s current thematic campaign dubbed Experience Extreme.

“Both Mountain Dew and Motocross are about adventure, excitement, thrill and extreme fun.”

The organizers of the race, Speedway Motorsports Club (SMOC), have also invited a guest rider to thrill the fans.

“South African Nick de Wit, who is a world renowned freestyle motocross rider will be on show to entertain fans. He has many tricks that fans in Uganda have never seen,” Bryan Tumusiime, the SMOC chairman, said at the launch of the event in Rubaga.

Nick de Wilt is ranked number five in the world.

The competition has attracted riders from Uganda, Kenya and Tanzania and the key riders to watch for are; Maxim Van Pee, Asaf Natan, Barak Orlando, Unissan Bakunda and Yannick Duyck in MX1 from Uganda and Tutu Maina, Shivam Vinayak, and Cruz Mungai from Kenya.

Kenyan riders beat their counterparts from Uganda to the East African title last month.

Luzinda added that there will be up to the minute updates of the race on the Mountain Dew facebook page.

“We urge fans to throng Busiika because, in addition to catching the action, supporting Ugandan riders and winning lots of prizes, each fan will get a free Mountain Dew upon paying an entrance fee of shs10,000,” he said.


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