MTN Bolsters Innovative Entrepreneurs


rx sans-serif;”>About fifteen business ideas have been selected in the ‘Sawa Ya Cash’ competition and each rewarded with Ushs5 million as their startup capital.

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page sans-serif;”>This is after 15 exciting weeks of intense competition involving over 30,000 applications at the just concluded business competition.

Sawa Ya Cash which means “Cash hour” is the first edition of a local reality TV series in which locally trained entrepreneurship candidates competed to win a cash prize for their business startup Capital.

Inspire Africa, a human capital development organization partnered with MTN Uganda as its executive sponsor, and Bank of Africa to produce the popular TV show.

In his remarks at the grand finale event at Hotel Africana on Friday, Mr. Mazen Mroué, MTN Uganda’s Chief Executive Officer said, “MTN is proud to support government initiatives in various areas; including SMEs which play a very critical role in the development of the national economy”.

“We have created opportunities for Ugandans to start and grow in business by partnering with us in our sales and distribution activities,” said Mroué.

Mroué noted: “MTN’s partnership with Inspire Africa and Bank of Africa is a demonstration of our commitment to empowering our customers’ in order to make their lives a whole lot better,” he said.

The event was graced by President Yoweri Kaguta Museveni, and the Prime Minister Hon. Amama Mbabazi, Hon. Mary Karoro Okurut Minister of Gender, Labour and Social Affairs and several dignitaries.

The CEO of Inspire Africa Mr. Nelson Tugume said “Sawa Ya cash is part of a larger vision of Inspire Africa to stimulate entrepreneurship amongst the youth not only in Uganda but across Africa.”

MTN CEO, Mazen Mroué hands over a gift pack to one of the participants

Like with investments in technology, Mroué pledged to continue supporting government efforts in developing this economy, as well as supporting our customers with critical skills, products and technologies that will propel their enterprises to the next level.

It should be noted that in the last 15 years of operation in Uganda, MTN’s total investment made has exceeded Ushs1.5 Trillion.


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