British Airways To Test Hi-Tech Bag Tag To Cut Waits

ed geneva; font-size: small;”>With the new personalized bag tag, viagra customers will just hold their smartphones over the electronic tag, approved and it automatically updates with a unique barcode containing their flight details.

“This is a smart device that gives each customer the choice to have their own personalized electronic baggage tag that changes with the swipe of a smartphone – every time they fly,” said Frank van der Post, the British Airways Managing Director, brands and customer experience.

He noted that this will help save customers’ time by having their electronic tag quickly scanned at the bag drop, going straight through security to relax before catching their flight.

“As the saying goes, ‘good things come in small packages’, and this innovative device is no exception. We believe it has the potential to revolutionize the way our customers check in and pass through every airport around the world in the future,” added Frank van der Post.

Glenn Morgan, British Airways’ Head of Service Transformation, said this innovation is intended to help transform their customers’ travelling experience.

“We’ve harnessed expertise from across the airline to produce a solution for speedier checking-in, which at one swipe shows British Airways can be a game changer when it comes to customer service,” he said.

He noted that development of the personalized electronic bag tag is part of a wider strategy by British Airways (BA) to improve dramatically the customer experience through the airport, making it quicker, smoother and easier.

Furthermore, BA has already made major trials on self-service bag drops, automated boarding gates, porter services, auto check-in, and meet and greet hosts.

This innovation has been developed by British Airways in partnership Densitron Displays, and Design works Windsor, while Heathrow Airport is providing help with the trials.


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