MTN Ranked Africa's Most Valuable Brand


visit web geneva;”>medical sans-serif;”>Ernst Fonternel, visit web Chief Marketing Officer for MTN Uganda said:”The Millward-Brown BrandZ Top 100 Global Brands Listing, which has moved MTN nine places up to number 79, with an overall increase in brand value of 23 percent, is particularly exciting and timely as we embark on our new vision to lead the delivery of a bold, new Digital World to our customers in Uganda.”

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He added: “MTN is the only African brand to make the list, and this year we share the stage with world renowned brands such as Apple (1st), Samsung (30th) Facebook (31st), BP (78th) and Standard Chartered (87th).”

Developed by leading global research agency, Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands is the only brand rankings that include consumer data when arriving at the brand value.

“The results provide us with inspiration to make our customers’ lives a whole lot brighter,” said Fonternel.

This comes a month after MTN Uganda was named Uganda’s leading Super brand following a detailed research process overseen by London based organization ‘The Centre for Brand Analysis’ (TCBA) who were appointed by Superbrands East Africa to independently manage the selection process.

MTN Uganda was also recognized in the Telecommunications, Internet, Computers and Technology category while MTN Mobile Money came in at 38th position under the Financial category ranking closely to some banks and other financial institutions.

“MTN Uganda is committed to remaining relevant to its customers especially in this highly competitive Ugandan market. We continue to distinguish ourselves through innovation and commitment to quality, reliability and a distinctive products and services portfolio,” he said.

Earlier this year, MTN Group launched its new Brand Mission – ‘To make our customers’ lives a whole lot brighter’.

“This will mean even more focus on creating a distinct customer experience and driving sustainable growth while transforming our operational model to meet the ever changing needs of our customers. Our new Vision and Mission will further differentiate MTN in this highly competitive environment,” Ernst explained.

He further thanked MTN staff for ‘living the brand’ and contributing to the success of the MTN brand. He also committed that MTN would continue to deliver on its brand promise.


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