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But this will not be the case for the Uganda Beach Soccer Association Limited (UBSA), which has secured a Shs 150 million-sponsorship deal from Crown Beverages Limited, under the company’s flagship brand, Pepsi Cola.
According to the Pepsi Cola brand manager, Timothy Luzinda, the sponsorship will cover, among other things, refreshments, publicity of the sport and games, transport for teams and prize money.
“We have decided to sponsor beach soccer as we strongly believe it is a great platform that will help us bring to life brand Pepsi and our new global thematic campaign called ‘Live For Now’. Pepsi Cola is about fun, entertainment, youthfulness and great refreshing taste. Youth desire to grab as much fun, activity, excitement and spontaneous opportunities. They live in the now. Our new thematic campaign seeks to capture the fun and entertainment that is now,” Luzinda said at the unveiling of Pepsi as the lead sponsor of the 2013/14 Men’s National Beach Soccer League season.
“The sponsorship extends to the secondary schools and university competitions,” he added.
In addition to the sponsorship for the first round that ends in December, Luzinda said they will also bankroll the second round which starts in January 2014.
Matches of the now renamed Pepsi National Beach Soccer League will be played twice every month at Lido Beach Entebbe located about 35km from Kampala, and about 5km from Entebbe town.
This season attracted sixteen clubs to the league including; Makerere University Business School (Mubs) – league’s defending champions, Braza Braza, Buwanika Bulls, Nkumba University, Zaba SM, Najja Strikers, Zai Plaza, Kabalagala Rangers, Stormers, Kabalagala Young, Uhuru Cabs, Mengo International, Multec Business School and Kampala International University.
In addition, Luzinda said fans will not be left out. “As players will be tussling it out on the pitch, fans will be enjoying ice cold Pepsi Cola sodas as well as being involved in numerous activities like video gaming, beach soccer challenges, dancing competitions and cheer leading. Fans will be able to win lots of prizes like cash, video game consoles, footballs, movie tickets” he said.
Federation of Uganda Football Associations CEO Edgar Watson thanked Pepsi for the kind gesture of promoting beach soccer in Uganda, which is one of the fastest growing sports in the country.
“Football development needs top corporate companies like Pepsi to come on board and with them on board now, we hope more people will be encouraged to play the sport,” said Watson.
The UBSA is now part of the worldwide football/beach soccer family of associations recognised and supported by Fifa having gained admission into Fufa mid last year.
Deo Mutabazi, the Chairman of Uganda Beach Soccer Association Limited expressed his delight at the partnership, arguing that the sponsorship is guaranteed to bring them bigger crowds.
“We expect bigger crowds during the league and they will provide good mileage for Pepsi, our new sponsors. We are glad to have them on board,” Mutabazi said.